This holiday campaign starring Coolio was filled with flavor—literally and sonically. Soup Audio mixed this quirky, longer-format commercial featuring bacon-scented gift wrap and a celebrity rap performance, navigating the unique demands of celebrity representation and holiday ad scrutiny. Jesse’s focus was clean dialogue and balanced musical integration, ensuring Coolio’s performance popped while the jokes landed. The spot was fun, fast-paced, and full of puns—perfectly aligned with the season’s energy. It’s a prime example of Soup Audio’s experience mixing for celebrity-led, holiday-themed content.