Draft Kings Super Bowl Ad 2024

Year

2024

Client

Draft Kings Sportsbook | HIFI Project Inc.

Services

Final Mix | Sound Design | VO Recording
This nostalgic spot contrasted throwback footage with modern visuals and featured Kevin Hart and Jimmy Johnson. Soup Audio’s task was to shape the mix to reflect that contrast—adding VHS-style texture to archival clips while ensuring VO clarity. While less high-stakes than the 2023 campaign, this piece shows how thoughtful sound treatment can elevate even a simple script. It also illustrates the power of maintaining long-term client relationships like Jesse’s ongoing work with DraftKings. A clean, confident delivery made this a smooth and successful execution.
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